Pricing & Markup
Calculator

Work out your markup, margin and pricing with ease. Set your target margin or markup and see the price you need to charge.

Target Margin
30%
$137.50
123% 456% 789% 0.=
$

🧮 Your Inputs

$
Your total cost per unit (including all costs)
%
The percentage added on top of your cost
OR
%
The profit you want to achieve as a percentage of selling price
$
e.g. freight, packaging, transaction fees Select how GST is applied to your price

Your Pricing Results

Recommended Selling Price (incl. GST)
$137.50
Your Profit
$37.50
Your Profit Margin
30.0%
Cost Price$100.00
Markup50.0%
Profit$37.50
Subtotal (ex. GST)$125.00
GST (10%)$12.50
Selling Price (incl. GST) $137.50

Understand the Difference

📈
Markup

Markup is the percentage added on top of cost.

Formula:Selling Price = Cost + (Cost × Markup %)
🥧
Profit Margin

Margin is the percentage of profit from the selling price.

Formula:Margin % = Profit ÷ Selling Price × 100
🎯
Which Should You Use?

Use markup to set prices quickly. Use margin to understand profitability.

Learn more about pricing strategy →

Example Pricing Scenarios

📦
Wholesale
  • Cost: $100.00
  • Markup: 40%
  • Selling Price: $130.00
  • Margin: 23.1%
🛒
Retail
  • Cost: $80.00
  • Markup: 120%
  • Selling Price: $176.00
  • Margin: 54.5%
👤
Service Business
  • Cost: $60.00
  • Markup: 110%
  • Selling Price: $126.00
  • Margin: 52.4%
💻
E-commerce
  • Cost: $45.00
  • Markup: 120%
  • Selling Price: $99.00
  • Margin: 54.5%
☁
SaaS
  • Cost: $20.00
  • Markup: 230%
  • Selling Price: $66.00
  • Margin: 69.7%
Figures are examples only.
📈

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